Photos from Andy's recent talk on campus - 'Getting into Games: Advice and Insight'
Going on stream
Another huge shift in the industry is the change from physical to digital – both in terms of how games are accessed (over 90% of all gaming purchases are now downloaded rather than physical) and how they are promoted. As Andy explains: “It's now important to make games that look appealing to play, as opposed to just being fun, because there are millions of people who like to watch other games being played.
“If you're a smaller team with a more constrained budget, that can be a valid pathway for you to get your game out there. You’re not necessarily constraining yourself because you're still going to make a fun experience, because that person's going to choose to play it and stream it in the first place. It's definitely changed a lot of the dynamics, particularly in the way that we talk about our games and how we engage with our audiences. It's a much more direct relationship now with our audience, which is a positive thing.”
Choosing your character
With the increase in variety of roles available in the industry, Andy guards against complacency when it comes to following a broader career path: “I made mistakes early on because I didn't focus quickly enough on a particular area. That lack of focus cost me quite a lot of time in terms of getting into the industry.
“If you want to be an engineer, you don't need to decide upfront whether you want to be a gameplay engineer or an AI engineer or a rendering engineer. Just try and figure out whether you want to be an engineer, a designer, a producer, or an artist. If you can limit yourself to an individual discipline, you’ll have so much more focus going in, which is very attractive to prospective employers. The counter is also true. A lack of focus can be a negative because you're looking at someone and going, ‘Well, you've not really figured out what you want. I'm offering you a specific job, and you're telling me you could do anything.’ That's not as attractive in our industry as you might think.”
Circling back to Andy’s experiences here at Nottingham and how they helped to prepare him for a career, he’s adamant that a university education was crucial: “There's so much intangible growth that happens over those three years that I think is incredibly valuable. When people are talking about the cost of going to university now, I think there's so much that you get from it beyond just what you learn in your course that sets you up really well for your life and your career beyond that.”